I think it’s working, this Buy Local thing! An article released by Market Watch, “Tis the Season for Shopping Local: Mom and Pop Retailers Hopeful About Holiday Sales”, states that 49% of local independent retailers are feeling optimistic about holiday sales this year due in large part because consumers are choosing to put their hard earned dollars toward businesses that keep money close to home.
We are feeling optimistic too, because we know that our community wants to keep Charleston special. We know that the service we get from the one-of-a-kind boutiques and restaurants create the flavor that makes the Lowcountry taste so good!
The recently launched Shift Your Shopping campaign with partners in Arizona, Massachusetts etc., as well as the BALLE and AMIBA organizations shows that it isn’t just us, in our corner of the world that think this is a good idea, but communities across the country are uniting to have a louder voice and stronger message.
This holiday season and all year long, make a choice to keep your money home for the holidays! Choose the Lowcountry!
